GoPro

GoPro is an American company founded in 2002 by Nick Woodman, specializing in action cameras and imaging solutions designed for sports, leisure, and extreme environments. The brand has become a global leader by enabling users to easily film and share their immersive experiences—on land, in the air, or underwater.

GoPro’s Major Innovations

GoPro has profoundly transformed the action camera market through several major innovations:

  • Democratization of the action camera: with compact, rugged devices that can be easily mounted on a helmet, surfboard, bicycle, or diving gear.
  • High-performance waterproof housings, enabling filming in extreme conditions and underwater.
  • HD video, followed by 4K and 5K, helping to raise image quality standards in the action camera segment.
  • HyperSmooth electronic stabilization, which has become the gold standard for achieving smooth footage without an external gimbal.
  • 360° capture with the MAX series, opening up new creative possibilities.
  • Connected ecosystem with smartphone control, cloud backup, and simplified video editing.

Iconic products from its history

  • HERO (2004): the brand’s first model, still using traditional film.
  • Digital HERO (2006): the transition to digital, a decisive step in the company’s development.
  • HERO3 (2012): More compact, lighter, and equipped with built-in Wi-Fi, it marked the beginning of a new generation of products.
  • HERO4 (2014): introduction of high-frame-rate 4K video recording.
  • HERO7 Black (2018): launch of HyperSmooth stabilization technology, considered a major breakthrough for content creators.
  • MAX (2019): 360° camera offering immersive cropping and creative possibilities.
  • HERO9, HERO10, HERO11, HERO12, and HERO13 Black series: continuous improvements in performance, sensors, battery life, image quality, and features designed for athletes, videographers, and adventurers.

GoPro and Scuba Diving

In the field of scuba diving, GoPro has become one of the most widely used cameras thanks to its compact size, water resistance, numerous mounting accessories, and the availability of housings for deep dives. Today, it is a go-to tool for recreational divers, instructors, explorers, and underwater videographers.

AXESS MARKETING IS THE EXCLUSIVE DISTRIBUTOR FOR THE GOPRO DIVING DISTRIBUTION NETWORK IN FRANCE